A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into „Silicon Valley’s Cupid”

The Quick type: whether or not they’re generating modern model of an already-cool product or coming up with the second large thing in tech, singles in Silicon Valley may lead fast-paced resides — which means internet dating frequently gets put-on the backburner. Since 2003, Linx Dating and its Founder Amy Andersen currently approaching the needs of these hectic, relationship-minded pros with a curated, customized, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is acknowledged for the juggernaut technology organizations and innovative start-ups, so much in fact that there is even a prominent tv program named after it. Silicon Valley normally noted for the passionate, hardworking, creative, and devoted people who work on these businesses — that gives well to a successful profession however necessarily a fruitful matchmaking life.

„A lot of these men and women are therefore focused due to their jobs this one time they wake-up and believe ‘Oh my gosh, i have to get a hold of my personal match. Just how do I begin doing that?'” stated neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they go-about undertaking that.

Started by Amy in 2003, Linx, for short, is actually a curated matchmaking solution for anyone active, high-profile single professionals in Silicon Valley and also the surrounding Bay neighborhood (as well as worldwide) who haven’t had the opportunity to obtain the connection they really want. These days, the company is called „Silicon Valley’s Matchmaker” and Amy the „Cupid.”

Amy lately told you in regards to the „aha time” that started every thing, the girl client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, and the individual interactions she creates aided by the people she assists.

Bridging the Gap Between Single Men in Silicon Valley & Single feamales in San Francisco

The motivation for Linx was available in 2000 while Amy ended up being working in private customer solutions at a tech organization in bay area but residing in Silicon Valley. Whether or not it is at work, through friends, or simply just on trips, Amy generally found both women and men have been knowledgeable, effective, attractive, and well-rounded, nonetheless they were single and don’t understand precisely why.

Once you understand both places very well, Amy pinpointed the issue: there are much more available males in Silicon Valley than San Fran and available women in San Fran than Silicon Valley. Through its household, buddies, and careers in their particular particular cities, deciding to make the 50-minute automobile visit to satisfy special someone wasn’t the leader in their particular thoughts, Amy explained.

„that has been my personal ‘aha moment’ in which I imagined ‘imagine if I happened to be to bridge this space and develop these options of these fantastic ladies in bay area and they great males in Silicon Valley?'” she stated.

Amy after that spent the next 36 months performing as much research as she could, making use of the woman business-oriented brain to get a significantly better thought of industry and need for this type of matchmaking business. In 2003, once she had all her ducks consecutively, she quit the girl task at Merrill Lynch, founded the firm, and never looked straight back.

„beginning Linx is one of the best decisions of my life,” she stated. „Facilitating these introductions and offering as a conduit between those two demographics has proven to work effectively during the last 12+ years that i am carrying this out.”

Through the Application to the marriage, Amy could there be Every Step

Amy requires an extremely hands-on strategy together with her consumers from beginning to stop, learning everyone independently, using their unique specific wishes and requirements through the matchmaking, and supplying her professional advice all along the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, it all starts with the grade of the customers. While additional matchmaking corporations might take anybody who applies, Linx provides a substantial referral-based vetting system that produces their clients stand out from the remainder. Every aspiring user needs to be recommended by an old or recent member, a friend or get in touch with of Amy’s, or even the like.

Amy obtains a lot of recommendations every day and screens each choice by herself. And whether they’re 22 or 72, Asian or Latino, lawyers or artisans, Amy is seeking folks who are smart, healthier, relationship-minded, accomplished, committed, and top fascinating lives overall.

„provided somebody is actually excited about their particular career, that is what I’m interested in. Beyond that, i am finding individuals who are well-rounded. Be it volunteering or cooking or whatever it really is, i simply want to see they’ve a colorful, interesting existence,” she stated. „When someone states for me ‘All I do is actually work’, i am not likely attending wish use them. Not just perform they not need balance within their everyday lives, but in my opinion that’s additionally indicative which they don’t possess time for a relationship.”

After the first screening, Amy creates an one-on-one meet-and-greet, which she stated is the most important element of getting litigant. This is where Amy reaches know the person, hear their private tale, and discover whateverare looking for in someone (and what they’re perhaps not in search of).

Most of all, Amy is actually identifying if her company will be the right complement both parties. Whether some one is not 100percent over their ex or have a challenging period regarding existence, the woman impulse can tell if the timing is actually down.

„The meet-and-greet is a vital program for myself personally but much more regarding possibility to have a good browse of just what Linx is focused on,” she mentioned. „folks get the answers they are in search of from the meet-and-greet, and that is vital because anybody whom goes down that path in order to become litigant, i do want to make certain they feel ready to accept this technique.”

In the event the meet-and-greet goes really, they are going to come-back for a follow-up interview with Amy before choosing the account that’s good for all of them and having started regarding the matchmaking. And even though it looks like a long process, Amy said it really is essential because she desires every member becoming pleased with Linx and the other way around.

Matchmaking That Combines your client’s Wants & Amy’s Intuition

Besides evaluating every choice, Amy can truly the only individual at Linx would you the matchmaking, outsourcing her concierge solutions to professionals like expert clothes stylists, beauty products musicians and artists, and psychologists.

„that is a very small, boutique, market matchmaking business compared to most businesses having huge staffs and limbs worldwide and so on, very Linx is actually extremely customized in that respect,” she stated.

The woman special matchmaking system brings together the granular metrics of just what individual wants in a romantic date (their unique recommended level, age, income, etc. as well as their deal-breakers) and Amy’s normal ability and intuition for once you understand whenever two different people belong with each other.

„These days, when it comes to while I built a match, about 75per cent when it is produced by instinct, that instinct that states ‘Oh my personal goodness, i do believe i would be on to some thing here,'” Amy said.

Centered on those aspects, Amy will take control of, searching the woman database of eligible singles until she discovers the right match for every single customer.

On the web Pre-Introductions Get Singles Excited About Their particular Match

Once Amy has her ideal pairing, she’s going to e-mail both individuals a „baby bio” of every additional, providing them with a picture with the other peoples character, hobbies, appearance, and having them excited about just how fantastic they would end up being collectively.

„I want my clients about side of their particular seats, jaws on the surface, like ‘OMG this individual seems incredible,'” she stated.

They are going to then will ask Amy questions about their own match and make an effort they have to choose for by themselves should they believe its appropriate. During this time, Amy in addition ensures the clients have no idea both, whether through work or social sectors and/or past online dating adventures, therefore everyone has a clean record.

„I find there might be cross-pollination with my customers in which they have somehow have met. I want to stay away from a situation where they have already satisfied or they will have glanced at every other peoples using the internet users there had been an excuse they made a decision to leave that opportunity,” she said.

The full time from Amy’s first mail into set agreeing to meet typically takes 72 hrs, as well as that time Amy will be sending all of them a one-page, custom bio with even more juicy details, such as their basic brands. Amy said she excludes finally brands before the basic go out to allow them to stay away from Googling each other, getting into their particular minds, and ruining the magic.

With Amy getting old-school, she necessitates the guy to call the lady (no texting or emailing!) within 5 days to set up a great go out in which he treats the girl.

Going Beyond a Matchmaker becoming a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she does not just deliver all of them down regarding the basic big date with a „all the best!” She offers pre-date training that sets her consumers relaxed and teaches them how to decrease their fast-paced resides down (about for example evening) She mentioned that is especially important in Silicon Valley, where everybody is actually operating 24/7 and constantly have so many thoughts running right through their particular brains.

„I want you to forget about everything around you, all the interruptions in life,” Amy mentioned. „Now I need that thoughtfully plan the time mainly because matches truly count. A lot is actually driving to them mentally and financially, therefore I wish men and women to focus on those essential details and don’t forget how important those basic impressions are.”

„Amy provides exceeded every hope and that I would recommend Linx. We have as came across the guy who i might n’t have satisfied or else. Our company is getting circumstances slow and witnessing what the future retains.” — A Linx Member

And since every user signals a two-year agreement (that is certainly suspended whenever you want should they meet special someone), Amy becomes just like spent since they are in this journey and is also in a position to create a commitment beyond an expert one. She also obtains invitations and photos of infants who’ve been produced from previous members.

„That’s mainly the reason why i really do this — it is rather gratifying,” she mentioned. „Far beyond my personal job of being a matchmaker, I’m a liaison, confidant, pal, and agent.”

Final Thoughts

Thanks to Amy’s commitment, ingenuity, and fascination with her consumers, Linx is taking care of an under-served singles market when you look at the internet dating industry, and she’s only scratched the outer lining on which she will be able to bring to the Silicon Valley location together with world. We are surely anticipating exactly what comes next.

„I worked very difficult to create an excellent reputation here, but I believe like We have much more unearthing to accomplish to get further varied and interesting customers just who i could assist,” she mentioned.

For women who wish to join Linx Dating, view here. For men into signing up, go here. You can also follow Linx and Amy on Twitter: @linxdating.